Deliverables
- Logo Design
- Brand Strategy
- Brand Guidelines
- Presentation Design
- Website Design
SLC, a pioneering fintech startup formed by a group of leading global technology executives have developed groundbreaking technology poised to revolutionise industries. As they approached a global launch, they recognised the pivotal need to elevate their visual presence from an ideation stage start-up to that of a reputable, innovative enterprise.
Working in collaboration with creative agency BS+A, I led the branding direction for the project and collaborated with the UX/UI team to create the website and other materials including brochures and presentation designs.
The logo depicts a Venn diagram, symbolising the amalgamation of the group of prominent global technology executives into a cohesive entity. Within the Venn diagram, there is a block representing the innovative blockchain technology they utilise.
