Deliverables
- Logo Design
- Brand Strategy
- Full Brand Guidelines
- Promotional Materials
- Brochure Design
Pure Balance, a local wellness studio, needed a comprehensive brand redesign in preparation for expanding into diverse wellness categories, aiming to become a central hub for the community.
Working in collaboration with BS+A, I led the branding design. The scope involved crafting new logos, signage, a brand book, and a sophisticated website featuring advanced booking functionalities. The challenge lay in creating a visual identity appealing to both their established older clientele and attracting a younger demographic.
The outcome was a transformative rebrand, rendering Pure Balance unrecognisable from its former identity. The revamped brand significantly elevates the studio's presence, aligning its exceptional classes and instructors with a premium visual identity. We developed new branding, integrated into studio signage and posters, serving as the foundation for the redesigned website.
